TAKING CARE OF LANDMARKS

June 6, 2022 - The American Music Landmarks Project announces its “Taking Care of Landmarks” initiative to create awareness of the landmarks depicted in Baz Luhrmann's Elvis as well as the places that shaped rock ‘n’ roll and roots pioneers that appear in the film through curated content and a contest sponsored by participating organizations and landmarks.

"Taking Care of Landmarks" begins June 7th with contest questions and prizes that focus on the 40th anniversary of Graceland’s opening to the public as an historic house museum. The contest will continue to be hosted daily on the American Music Landmarks Project Facebook page through June 26th.

“Taking Care of Landmarks” is designed to be a catalyst directing audience excitement and enthusiasm towards opportunities to experience the sites and sounds of those real places that defined Elvis Presley and fellow artists, some of which are recreated in the film. This initiative will welcome new fans and activate existing fans, encouraging their vital role as “fan-vestors” (investors in legacy) beyond the cinema experience, through tourism, the live industry and the marketplace. Contest prizes include merchandise, event tickets, tours and vouchers that will educate and engage winners in a fun, entertaining way, bringing landmarks to life through this accessibility campaign.

The multi-anniversary year of 2022 delivers significant hallmarks for Elvis as well as Priscilla Presley, who saved Graceland and built an empire. The American Music Landmarks Project is a budding organization with female millennial leadership, and our work seeks to honor Mrs. Presley and the role women have played and continue to play in the stewardship of music history.

Elvis Presley’s intergenerational popularity as a family heirloom transcends that of almost any other artist in popular music history. We embrace this special genealogy which is key to cultivating the next generation of fans. Youth and diversity created rock 'n' roll. Our focus is on inclusivity, and as millennials, we want to build an entry point for everyone, including our peers and Gen Z.